Ian Ruskin-Brown is an author, international marketing trainer and consultant. His most recent books are “Mastering Marketing” and “Marketing the Service Advantage.”

Ian has gained extensive experience in Marketing, working in the operational and planning functions in Marketing Management for multinationals like Esso Petroleum [now ExxonMobil], Goodyear Tyre, Kimberly Clark, Trebor Sharpes, and Reed Paper Group.

Since 1973, his career has oriented towards the academic and consultancy, working as a Senior Lecturer at the University of the South West, UK with visiting lecturerships at the Universities of Bath, Bristol, Oran (Algeria) and the NIHE Limerick (Eire).

Mr. Ruskin-Brown is a full member of the Chartered Institute of Marketing, the Business Graduates Association of MBA’s, a fellow of the Institute of Sales and Marketing Management, UK, a full member of the British Institute of Management, a full member and qualified as a Diplomate of the Market Research Society. He was with the Training Arm of the Chartered Institute of Marketing, U.K. for thirteen years.

In early 1983, Ian set up Ruskin Brown Associates to provide consultancy and training in Sales and Marketing and Market Research activities. This activity continually brings him into contact with a wide range of marketing situations in United Kingdom, United States of America, Asia and Europe. This knowledge enables him to recognise the different cultures and consumer buying behaviour.

Ian’s clients include organisations like Ericsson, IBM International Business School, Rank Xerox, Hitachi International, Courage Breweries, ChevronTexaco, Wace Industries (world’s largest printing company), Bank of Ireland, Abbey National and Cambridge University Press.