Pete Laver MA (Distinct,), Dip.M, MCIM, CITD
Pete Laver provides training and consultancy on brand and marketing issues and has established a reputation as one of the U.K.’s leading brand and product specialists. His ideas on Strategic Brand Management, Positioning and Product Management have moved beyond published marketing theory and have been widely and successfully used by his clients.
Working at the forefront of brand and marketing issues with leading companies such as Coca-Cola, Heinz, Samsung, Microsoft, Huawei and Pfizer and many more household brands enables him to keep his work sharply focused on best practice and workable solutions. He has worked with many sectors including retail, financial services, IT and consumer goods.
Current projects include developing product management within a large European bank and developing a new brand of whisky. Other successful projects have included the development of coffee and soft drinks as well as re-branding a retail and training business.
As a testament to his credentials, Pete was chosen to introduce Microsoft’s revised brand strategy to their many partner businesses around the world where he used his accountancy experience and business background to ensure that the project was grounded on common sense and sound measurement.
Pete is a faculty member of the Chartered Institute of Marketing, UK where he judged the 2009 Marketing Excellence Awards and regularly directs courses on brand and product management issues. His brand marketing courses have attracted delegates from Williams Formula 1, Virgin Galactica and over 800 other famous brands. He is also a Visiting lecturer on Greenwich University’s Masters degree programme
His book- Successful Branding in a Week- was published in 2002 as part of a popular series and has attracted sales in excess of a million copies on a global basis.
He designed and led the first ever fully accredited corporate marketing training programme as a joint venture with W H Smith, Chartered Institute of Marketing and Oxford Brookes University. This training was subsequently taken up by IBM and other multi-nationals around the world, a recognition of the quality and practicality of the programme.
Participants to his training sessions say that the greatest value they acquire is that Pete challenges their thinking and provides them with many inputs that are not available from books or the Internet. Pete resides in Newbury, England and travels extensively around the world to share his knowledge and experience on branding and product management.